Financial Creativity Starts With Fresh Thinking

We teach business owners how to see money differently. Not just numbers on spreadsheets, but possibilities waiting to be explored through creative approaches.

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Our Story Unfolds

Every meaningful change begins with someone asking "what if we tried something different?" Here's how we discovered that financial education could be more creative, more engaging, and definitely more human.

2019

The Lightbulb Moment

Watching small business owners struggle with traditional financial advice, founder Kiersten Valdez realized something was missing. Numbers tell stories, but most people weren't being taught to read those stories creatively. The idea for perezorasoricion was born during a particularly frustrating budgeting workshop.

2021

First Creative Workshop

Our pilot program combined visual storytelling with financial planning. Instead of boring spreadsheets, participants mapped their money flows like adventure paths. The response was incredible – people finally understood their finances because we spoke their language.

2023

Growing Recognition

Word spread about our unconventional approach. Business networks started requesting our workshops, and we began developing longer-form courses that dive deeper into creative financial thinking. Each program stayed true to our core belief: learning works better when it's engaging.

2025

What's Coming Next

This year brings new partnerships with creative industries and expanded online learning options. We're developing specialized tracks for different business types while keeping our signature approach: make financial education as creative as the businesses we serve.

How We Actually Work

These aren't corporate values printed on a wall somewhere. They're the real principles that guide every conversation, every workshop, and every learning experience we create.

Learning Should Feel Natural

We design our programs around how people actually think and process information. If a concept feels forced or overly academic, we find a better way to explain it. Real understanding happens when learning flows naturally.

Every Business Is Different

Cookie-cutter advice doesn't work in real business situations. We help you develop financial thinking skills that adapt to your specific challenges, industry, and goals. One size fits one – you.

Creativity Solves Problems

When traditional financial approaches hit walls, creative thinking opens new doors. We teach you to see patterns, connections, and opportunities that standard business education often misses completely.

Business professionals collaborating on creative financial planning using visual tools and innovative approaches

Find Your Path Forward

Not sure where to start? We get it. Financial education feels overwhelming when you're already running a business. Let's break this down into manageable pieces.

Start Here

Are you completely new to business finances?

Start with our foundation concepts. We cover cash flow basics, budgeting fundamentals, and help you set up systems that actually work for your business type and schedule.

→ Foundation Track recommended

Do you understand the basics but need better strategies?

Jump into our strategic thinking modules. We explore scenario planning, creative problem-solving for financial challenges, and advanced techniques for sustainable growth.

→ Strategic Track fits your needs

Looking for specialized approaches for your industry?

Our industry-focused programs dive deep into sector-specific financial patterns, seasonal challenges, and creative solutions that work within your business model.

→ Specialized Programs available

People Behind the Programs

Our team combines real business experience with genuine teaching passion. We've been where you are – facing financial decisions without a clear roadmap. That experience shapes everything we do.

  • Over 15 years of combined experience helping Australian businesses navigate financial challenges
  • Background in both traditional finance and creative industry business models
  • Ongoing research into learning psychology and adult education effectiveness
  • Regular collaboration with business networks across Western Australia
Team workshop session showing collaborative financial planning and creative problem-solving methodology
Kiersten Valdez, Lead Financial Educator and Program Developer

Kiersten Valdez

Lead Educator

Started her career in traditional accounting before realizing that most business owners needed something completely different. Spent five years developing the creative approaches that became perezorasoricion's signature methods.

Marcus Chen, Business Strategy Specialist and Workshop Facilitator

Marcus Chen

Strategy Specialist

Brings experience from consulting with over 200 small businesses across Australia. Specializes in translating complex financial concepts into practical, actionable strategies that work in real business situations.

Ready to Think Differently?

Our next cohort starts in September 2025. Whether you're curious about a single workshop or interested in comprehensive program options, we'd love to connect and discuss what might work best for your situation.

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Business planning workspace with creative financial tools and strategic planning materials

perezorasoricion Financial Education

U3/35 Halifax Dr, Bunbury WA 6230 | +61400018176 | info@perezorasoricion.com